Opinion · October 25, 2026

Imagine using the office card for a personal promotion and explaining that a friend will cover the next invoice. The accounting department would probably have a follow-up. Taxpayers should have one too when a president changes the funding source for advertising that promotes him.

The switch was reported earlier this month

ABC News reported October 6 that Trump said his super PAC would pay for a promotional ad campaign previously funded by taxpayers. A White House official said his announcement was not about reimbursement. That is the documented early-October position, not proof that no subsequent reimbursement has occurred.

The unresolved accountability question is simple: what was spent, under which authority and who ultimately bears the cost? A change in future financing does not, by itself, answer any of those questions about the past.

A government announcement is not a personal billboard

Public agencies sometimes need to explain policies and services. Citizens should expect that work to inform them rather than flatter whoever currently occupies the office. The test should concern the purpose and content of the message, not whether we happen to like the politician smiling in it.

There should be enough documentation to distinguish a legitimate public-information expense from political promotion. Officials ought to welcome that scrutiny if the spending is as straightforward as they suggest. The public paid the bill; asking for the itemized receipt is hardly revolutionary behavior.

Show the ledger

How much was obligated? How much was paid? Were costs reviewed? Has money been returned, and if not, what is the explanation? Those are ordinary questions, not proof that a crime occurred. Avoiding them makes an ordinary accounting exercise look unnecessarily murky.

Our opinion is that public money should serve a public purpose, and a campaign should pay its own promotional costs. Switching wallets after criticism is a beginning only if officials also explain the earlier spending. Taxpayers are not an anonymous sponsor whose invoice can be left in the bottom of the desk.

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